Entrepreneur, WordPress Enthusiast & Digital Marketing Strategist

Stop Drowning in Marketing Email - Slack to the Rescue!

If you’re anything like me you’re subscribed to a bunch of different email newsletters that flood your inbox each week. You find yourself managing to unsubscribe from 1-2 a month and feeling really good about it until you realise you’ve signed up for 3-4 new lists in the same time. There’s valuable news/offers/promotions/incentives in these emails so you don’t want miss out on them but at the same time you’re drowning in these emails and you can’t keep working like this. Slack to the rescue once again! I’ve devised a clever little way to get these emails out of your inbox but still in your field of view when you’re ready to read them.

The basic idea is to filter out the marketing emails in your inbox and archiving them while sending a copy of the email to a service that will pipe them into a dedicated slack channel for marketing emails. There’s a few different ways to do this depending if you’re on a paid slack plan or not.

I’m on a paid Slack Plan: Great! Use their native Email Integration

  1. Follow this guide to set up an email address that will pipe into your chosen slack channel: https://get.slack.help/hc/en-us/articles/206819278-Sending-emails-to-Slack
  2. In Gmail go to your Settings -> Forwarding & POP/IMAP and add the slack email address as a forwarding address.
  3. Click the confirmation link that should have come through to your chosen slack channel
  4. Back in Gmail find an example of an email you’d like sent to Slack and click the down arrow -> Filter Messages Like This
  5. Tweak the search settings if required then click “Create Filter with this search”
  6. Tick the “Skip the Inbox”, “Mark as Read” (optional) & “Forward it to” checkboxes and select the forwarding address we just created.
  7. Click “Create Filter”
  8. Repeat steps 4-7 as required on all email you’d like piped into Slack

 

I’m on a free Slack Plan can I still achieve this? Yes!

  1. Clubble.io is a free slack integration who’s purpose is to facilitate communication within slack to an external email address. We can use this for our purposes.
  2. Visit Clubble and click the button to integrate it with Slack.
  3. Follow the prompts to setup your channel of choice and invite your email address (You’ll probably want to unsubscribe your email address once things are setup)
  4. In Gmail go to your Settings -> Forwarding & POP/IMAP and enter the clubble email address as a forwarding address.
  5. Click the confirmation link that should have come through to your chosen slack channel
  6. Back in Gmail find an example of an email you’d like sent to Slack and click the down arrow -> Filter Messages Like This
  7. Tweak the search settings if required then click “Create Filter with this search”
  8. Tick the “Skip the Inbox”, “Mark as Read” (optional) & “Forward it to” checkboxes and select the forwarding address we just created.
  9. Click “Create Filter”
  10. Repeat steps 9-10 as required on all email you’d like piped into Slack

 

For extra points you can categorise the different types of marketing emails into different slack channels to keep each channel concise. That way when you’re ready for that category of information/news you’ll be less likely to get distracted by other shiny emails.

Categories: Productivity, Workflow

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